STIEBEL ELTRON advances marketing strategy, complemented by campaign to boost sales, reinforcing century-long leadership in water solutions
Stiebel Eltron has recently launched a celebration and brand awareness initiative under the theme "100 YRS of Trust." This involves an Out of Home media strategy, featuring BTS Skytrain wraps and platform gate advertisements, aimed at reaching a broad audience, particularly urban dwellers. This is paired with social media activities and ongoing special product promotions throughout the year, confident that these strategies will effectively attract new customers and boost sales.
Ms. Vijitra Kaweetanapokin, Sales & Marketing Director at Stiebel Eltron Asia Company Limited, stated, “Throughout 2024, Stiebel Eltron has executed marketing strategies to enhance brand awareness among both B2B and B2C customers via offline and online channels. With B2C customers forming the largest customer group, accounting for 90% of our base, we focus on raising brand awareness through advertisements on the BTS Sukhumvit and Silom lines, which reach more than 2 million people daily. We have wrapped the exterior of trains and showcased ads on platform gates to reflect our strength as a high-quality water solution brand known for its efficiency and safety with German engineering standards, trusted by customers in Thailand and globally.”
Additionally, there are activities for customers and interested parties online. By posting a photo of a Stiebel Eltron advertisement from a BTS Skytrain or platform gate to their Instagram Story, following and tagging @stiebeleltronth, and tagging two other Instagram users, participants get a chance to win one of three
AQC 35 E water heaters, specially designed to celebrate the centenary, valued at 2,790 baht. This activity runs until 29 August 2024.
"As we approach the third and fourth quarters, Thailand’s rainy and winter seasons, when people typically start looking for gifts, our water heaters, especially, tend to draw more interest. To make our water heaters more accessible, we’re offering special promotions on select models to celebrate our 100th anniversary. These include precise, instant temperature control and safety standards, starting at just 2,190 baht. Models included in the promotion are DE35E/45E, DE 35E/45E BLACK, AQE 35E/45E, WS 35E-2/45E-2, XG BLACK EDITION, and STIEBEL BLACK, available from today until 31 December 2024 at department stores, nationwide dealers, and online," Ms. Vijitra concluded.